Gigantesco Macchu Pichu fue construido con 250 mil piezas de Leg

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Los asistentes participaron en el sorteo de dos paquetes de viaje a Perú (premio ofrecido por Kuoni Travel). Los pasajes serán costeados por Promperú.

Con 250 mil piezas de Lego se construyó una ciudadela de Machu Picchu de cuatro metros de alto en la plaza Covent Garden, una de las más populares de Londres, como parte de la estrategia de promoción turística en el extranjero que impulsa Promperú.

La Comisión de Promoción del Perú para la Exportación y el Turismo (Promperú) explicó que se trata de una activación BTL, en la cual se busca involucrar masivamente a lospotenciales turistas.

Durante la activación se contó con la presencia de Ben Fogle, presentador de televisión, considerado una celebridad en Inglaterra, quien ha viajado varias veces a Perú ycuenta con información que será compartida con los medios de prensa invitados y con representantes de la embajada de Perú en Londres.

A la construcción le faltan, intencionalmente, algunas piezas ya que la idea es invitar a los asistentes a ayudar a «construir» Machu Picchu. Quienes participen recibiránmerchandising enviado por Promperú y chocolates peruanos hechos en L

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